''Life is crafty'' is all about surface pattern designs--- in fashion industry, in painting ( from fabric to glass, from oil to water colour... etc ), embroidery patterns ( which can be used in dresses as well as on any surface, such as bed covers to aprons... from border designs to necklines and overall repeat patterns...) giving a universal appeal to all the viewers...thankyou.
Please meet my new designer Veena Solanki, a Surface pattern designer based in London... Apart from designing she loves to be a fit and healthy person. Well, I know you all are not at all surprised by this statementbecause everyone loves and wants to be fit and fine --- but to keep yourself fit can you think of climbing a mountain !!! I don't think I'll be able to do, but I know many of you can do this... isn't it ? Hmm... ! Veena tells me this very proudly, ''Keeping fit is very important to me, I enjoy running, visiting the gym and boot camp/circuit training. One thing I would like to do more of is hiking. I have climbed Mount Kilimanjaro in Tanzania in 2005 and more recently I completed the 3 Peaks Challenge in the UK...''
I think by reading this you all are quite surprised and highly motivated to do something you can feel proud of !!!
Go ahead, inspire yourself by Veena's lovely pattern designing and the great challenges she has to share with you all...
Happy Reading !
How would you describe yourself ?
I think others would describe me as being a practical person – that sounds quite boring! However I think I have 2 sides to my personality. I am practical I don’t deny that, I enjoy working hard and taking on challenges. I believe if you put in the hard work you will reap the benefits in the future. And on the flip side I love hanging out with my family and friends. I enjoy socializing, having dinner at nice restaurants’, having a boogie to some music, gossiping with my friends, going on adventurous holidays, taking my children out and generally having fun when I can.
What do you like to do when you are not designing?
When I am not designing, I spend most of my time with my family. I have two sons, aged 4 and 7. My husband and I like to take them out to parks or swimming or visiting galleries and their favourite activity is ‘arts and crafts’.
Describe your style?
I would describe my style as illustrative, bold colours, repeats, quirky.
My subject matter tends to lean towards animal kingdom.
What's your favourite colour ?
Green, green and more green! Specifically emerald green
Tell us about your first collection ...
First collection was ‘Spider Garden’. My inspiration was literally spiders webs I saw in October, first thing in the morning when dew made them look like they were made out of silver thread.
When did you get the idea that 'designing' was the thing you love ?
I have always enjoyed art and design. I have been painting and drawing for as long as I can remember, however, I never took it further than a hobby. Looking back at some of my old work I could see a recurring pattern – which was a lot of my work seem to be ‘repeats’. That’s when it hit me that I could possibly use these ideas for patterns. I had no idea how to until I stumbled across The Art and Business of Surface Pattern Design e-course !
Anything you want to share to your readers about setting up his/her own business ?
I think you should have a game plan of what you would like to achieve and work backwards. Don’t bog yourself down with having to keep up with everything i.e all the social media, all the design/trade shows etc. Set yourself a (realistic) timetable of what you would like to complete every week or every fortnight. And finally always take some time out to reflect on what you have achieved so far and to relax!
Who is your dream client ?
Don’t know yet !!!
Tell us a bit about your biggest challenge in your career, and the way you handled it ?
For me it was actually making the decision to label myself as a ‘designer’ – not just having it as a hobby.
It is still challenging to allocate time to design, to research, to get inspiration, to promote myself as I am also working at a job totally unrelated to design at the moment. But I keep at it!
I would like to have my own website up and running by the end of this year. My current one just a portfolio site. I would also like to use more painting in my designs, plus, I would eventually like to have a set of rug designs – inspired by the one I designed that won the Elle Decoration and Rug Designer rug competition. I have a very long list of ‘things to do’!
Your greatest inspiration is ?
Everyone and anyone that has taken that big step and made the decision to make a career out of what they enjoy and are passionate about.
How would you describe your work place ..?
My work place is my whole house at the moment. Some nights it’s my dining table, sometimes it’s my office/ironing room or some evenings I’m on my lap top sitting on the sofa in the lounge (this has not been good for my back!). I don’t have a specific area at the moment.
Where can people contact you ?
I can be contacted on firstname.lastname@example.org
My website is www.veenartstyle.co.uk
Some more wall art in a variety of shapes and sizes to choose from ! Whether you are doing your guest room or kids' room --- here is a wall art for each and every room and, in fact, each and every corner of your house !!!
Want to fill a full wall...? or Do you want to just hang a single piece in that corner of your kitchen which still has an empty plain wall...? YES, the answer to your each and every search is here !
Just scroll down to see if whatever you were searching is here ...
Today I have invited my fellow designer friend for a little chat... Introducing Nina May, Idea Curator of Surface Pattern Design for Fashion Dolls and Products !
Why don't we read about her to know her better...? So, here you go...........
HAPPY READING !!!
How would you describe yourself ?
I am a designer, Artist, Mom, Yogi, Curator, Collector, Perfectionist and Comedian.
What do you like to do when you are not designing ?
I love to go Thrift shopping with my Daughter, watch movies, read, eat Sushi or Indian food, Play, go to the Beach, knit and clean. I really am incubating for new ideas for future designing while unplugging in down time. For some reason, the Zen of cleaning my studio or home brings in new projects and ideas!
Describe your style.
My style is Ethnic Abstract with a splash of Floral and Painterly. My style really started as Painterly because I started my career hand-painting Tee Shirts. Now I combine my Hand-Painting and Drawing with Illustrator and Photoshop.
What is your favorite color?
Tell us about your first collection.
My first collection was a Punk 80’s Style Hand-Painted tee shirts. My line was called 8Teez, which started as a find from an Army/Navy Store, Vintage Medical Uniforms from WWII. I also added Painted Medical Smocks, Tee Shirts and Men’s Boxers and women’s gloves. The style was Geometric, Tropical with splatter and stencils. I showed the line as a Fashion Show in a Punk Gallery called the Zero/Zero Club. It was a blast and hey, it was the 80’s! I later sold the line to many boutiques on trendy Melrose Avenue here in Los Angeles.
When did you get the idea that designing was the thing you love?
I was working in a retail store as a salesperson after going to Woodbury University for Commercial Art. I was hand-painting my tee shirts and wearing them to work when my co-workers asked to buy my shirts for themselves and for gifts. I got the idea that this could be a fun job and business. So, I quit my job and got my business license. I was so naïve, I just jumped in without knowing anything about retail/wholesale business except what I learned in school. It was great to learn by just going for it! Ignorance really is bliss!
Anything you want to share to your readers about setting up his/hers own business?
Yes! I would advise anyone starting their own business research on-line and in stores what kind of product category their design aesthetic fits. Research their target customers, being who would love your designs or products? File for the proper business licenses, such as DBA, Business and Resale License Number etc. Then go for it! Don’t be shy! Make cold calls and e-mails whatever social media contacts you have. Make appointments to show your portfolio, get represented by an agent or a rep. You really have to take a lot of risks and be prepared for those naysayers that say you can’t when you CAN! Also, never sacrifice your vision for someone else’s opinion or taste. Stay true to your style. It might take time so don’t worry either. I say that because I’m a worrywart at heart and very sensitive. So I work at that still to this day.
Who is your dream client?
I would love to design for: Anthropologies, Desigual, Etro, Manish Ahora and Mary Kantranzou. Really anyone into color and patterns of my style.
Tell us about your biggest challenge in your career, and the way you handled it.
My first big order was 400 pieces for a major Department Store when I first opened my business. I hand-painted them all myself with stencils. I even hand delivered them to the Department Store’s shipping and receiving department. I was so proud of myself and exhausted. The next week they wanted to re-order 400 more pieces. I could not keep up with the demand, so I lost out on that order and they screen-printed their own design after that. Now I know better about production and licensing my designs! Live and learn right?
Your greatest inspiration is?
My teenage daughter for sure! She is truly an amazing talent and already my style icon.
How would you describe your workplace?
My studio is an organized mess in my dining room, where I do not dine anymore, alas. I eat elsewhere though, no worries.
Where can people contact you and see and buy your work?
You can see my work here :
Thank you Nina for sharing your lovely work with us ! I am quite inspired by the way you made your way towards your decided goal... It's true that HARD WORK AND DETERMINATION makes a person achieve his/her goals !!!